According to the definition of the World Tourism Organization (WTO), cultural tourism is the movement of people based on basic cultural motivation such as study tours, art and cultural tours, travel to festivals and other cultural events, visiting sites and monuments, travel because of studying of nature, folklore, Arts and pilgrimage.
With regard to the motive (reason for selecting a tourist destination and its cultural offer), tourists can be divided into:
- Those who have chosen a tourist destination because of its cultural offer (culture as the primary motive)
- Those whose reason for selection of a destination has been some other element ( relaxation, recreation, entertainment) but the choice has certainly been influenced by the destination’s image as a cultural tourist destination (culture as a secondary motive)
- Those who don’t link a destination to cultural offer, but who during stay at a destination broaden their knowledge and decide to consume cultural offer.
Tourism has proved to be the most suitable area for achieving the cultural objectives of the European Union. Development of cultural tourism helps to protect and raise awareness of the cultural heritage, and promotes knowledge of European culture in other parts of the world. At the same time the development of management of cultural resources, destinations and tourist movement is encouraged to ensure the survival and protection of the European heritage from the uncontrolled growth of tourism.
- Tonka Pancic Kombol: Selective Tourism: The introduction to the management of natural and cultural resources